Konica Minolta Installs MGI JETvarnish 3DS with iFOIL in Colorado

Konica Minolta announced the installation of its MGI JETvarnish 3DS with iFOIL at Photo Craft Imaging in Boulder, CO. 

Photo Craft, a professional visual arts and digital printing company with a 45-year local history, purchased the device as part of its strategy to become an all-in-one resource for its customers, offering short-run packaging to avoid having to outsource finishing services.

Motivated by growth in markets such as the pharmaceutical industry, casino gaming, hospitality and higher education, the company sought to incorporate embellishment services and focus on offering distinctive work for higher margins, with high-quality results paramount. 

After reviewing Konica Minolta’s embellishment offerings first-hand in October 2019 at Printing United in Dallas, as well as its competition, Photo Craft president Jesse Diamond was convinced Konica Minolta produced the finest quality, most versatile applications available.

Photo Craft has found the MGI system to be ideal for shorter runs and can offer variable content on each piece. The MGI’s ability to lay down multi-dimensional coatings adds tactile appeal to printed material and packaging, and the radiant foils add explosive visuals that can draw attention on crowded store display shelves. Photo Craft has already started running flat sheet work for customers that were looking to offer product packaging to differentiate in a highly competitive market.

“We know that MGI technology represents a significant investment, and our customers need to feel confident that the return on investment will outweigh the business risk,” said Dino Pagliarello, senior VP, product management and planning at Photo Craft. “Photo Craft considered its options carefully, and after diligent evaluation and speaking with end-user clients, felt strongly that they could help their customers’ businesses grow by implementing these new services. We are pleased to be part of their journey into embellishment.”

“We couldn’t be more excited,” added Diamond. “We had been doing work for current customers that were looking to differentiate themselves in competitive markets. When we showed them embellished samples with spot UV and creative foil placements, they were blown away. We knew we were onto something big.”

The JETvarnish 3DS with iFOIL allows Photo Craft to offer high-end visual art clientele with distinctive services, including art show announcements and invitations. The University of Colorado, Boulder, for example, has many special events and activities, sporting venues and alumni outreach marketing efforts where embellishment services and versatile substrate printing capabilities will add appeal to the printed pieces.